In a world dominated by digital marketing and smartphones, you could be forgiven for thinking that print marketing is old-hat. Of course, digital marketing opens up a world of opportunity, levels of personalisation and turnaround times that print simply can’t compete with.
Therefore you might be surprised to hear that print outperforms digital marketing in many key areas. Ad recall is 2.6 times higher in print than in online advertising, it’s also easier to understand and reported as being more interesting that it’s digital counterpart*.
